Project Description

It all began with an idea, a dream. Inspired by the magical universe of Wonka, RFLX teamed up with Xbox to find a way to promote the film’s release.


Based on the extraordinary character at the center of Charlie and the Chocolate Factory, the jewel in the Roald Dahl crown and one of the best‐selling children’s books of all time, “Wonka” tells the wondrous story of how the world’s greatest inventor, magician and chocolate‐maker became the beloved Willy Wonka we know today.

This irresistibly vivid and inventive big screen spectacle will introduce audiences to a young Willy Wonka, chock‐full of ideas and determined to change the world one delectable bite at a time—proving that the best things in life begin with a dream, and if you’re lucky enough to meet Willy Wonka, anything is possible.


It all began with an idea, a dream inspired by the magical world of Wonka.

We designed a stand that replicated the front facade of Wonka’s store, with every detail carefully considered to immerse visitors in the enchanting world of the movie. At the heart of the base lies an Xbox Series X, inspired by a delicious chocolate bar.

The customization was showcased during marketing activations, providing visitors with an immersive experience in the Wonka universe. Fans of Wonka and gaming enthusiasts were delighted by the experience, creating a positive buzz around the film.