Project Description
A few months ago, White Claw launched its 0% alcohol seltzers, and RFLX | TO was thrilled to be part of this milestone by creating an innovative influencer kit to support the launch.
WHITE CLAW 0%
Created with ultra-refined seltzer, White Claw 0% Alcohol not only combines iconic White Claw flavors with elevated new secondary beverage alcohol drinks notes, but uniquely adds hydrating electrolytes—half as many as you’d find in some leading sports drinks, with only a fraction of the sugar and calories—15 per 12 oz. can.
More info here: https://www.whiteclawzero.com/
CREATIVE PROCESS
A few months ago, White Claw introduced its new 0% alcohol seltzer collection, and RFLX | TO was excited to play a part in this major milestone. Our team crafted a unique influencer kit featuring a custom levitating display. Using a magnetic system, the kit allowed White Claw cans to hover above the base.
Distributed to influencers across North America, the kit was designed to generate buzz and engage audiences, effectively promoting the new alcohol-free range through social media and creative content.
