Project Description
We teamed up with Xbox Canada and the Vancouver Canucks to create a custom Xbox Series S inspired by one of the most iconic hockey jerseys of all time — the Black Skate.
VANCOUVER BLACK SKATE JERSEY
First introduced in the late 1980s, the Vancouver Canucks’ Black Skate jersey has become one of the most iconic and beloved designs in NHL history. With its bold diagonal logo and sharp black, red, and yellow color palette, it captured the energy of a new era for the team. Over the years, it’s remained a fan favorite — a symbol of pride, nostalgia, and Vancouver hockey culture.
CREATIVE PROCESS
Our goal was to keep the design simple, bold, and instantly recognizable. The Black Skate jersey was the perfect starting point.
We used black as the main color, with red and yellow bands wrapping around the lower part of the console and controller. The Canucks logo was placed and UV printed.
The result is a clean and powerful design that speaks directly to fans. This exclusive bundle was offered through an official giveaway on Xbox Canada and the Vancouver Canucks’ social media channels.
