Project Description
Xbox Canada partnered with RFLX to create a custom Xbox Series S bundle celebrating the launch of the Toronto Blue Jays’ City Connect uniform.
CITY CONNECT – TORONTO BLUE JAYS
When the sun goes down, the city comes alive and is illuminated by a myriad of lights, from bustling bars to lively restaurants and towering skyscrapers.
The Blue Jays City Connect uniform enters night mode, with a vibrant, dynamic blue and pop of Canadiana red that moves with rhythmic energy and illuminates the Toronto skyline as it reflects on the pitch blue of Lake Ontario.
Every detail of the uniform, from the sharp lines to the bold colours, is a tribute to Toronto’s nightlife, capturing its spirit of adventure, its passion for sports and its unwavering love for the city’s unique culture.
At the centre of the skyline are the CN Tower and Rogers Centre that are beacons in the night sky calling us home.
More info: bit.ly/3DGVQdu
CREATIVE PROCESS
For the first time since 2003, the word “TORONTO” is proudly displayed on the front of the Blue Jays’ home jerseys. This update is part of Major League Baseball’s “City Connect” program, launched in 2021 to celebrate the unique cultures and communities of each team.
To commemorate this milestone, Xbox collaborated with our team to design a custom Xbox Series S bundle inspired by the “City Connect” uniform. This special edition console bundle highlights the intersection of sports and gaming culture, offering fans a unique way to own a piece of this historic moment.
