Project Description

Our team made a custom QR Code for the luxury brand Panerai with the most emblematic elements of the brand | Push concept


Founded in 1860, Panerai was founded by the watchmaker who invented Radiomir, the first substance to illuminate dials. Today, Panerai watches represent the balance between Italian design and Swiss technology.



For this project, it’s a creative approach from our artists collective. This Art QR Code portrays the leadership, knowledge, and values of the brand. In this artwork, you can find iconic symbols of Panerai: Giovanni Panerai, founder of the company, the Eilean, the classic yacht representing the passion of the sea, and the Submersible collection, the symbol of modern heroes who are ready to defy nature.

Through this Art QR Code, we wanted to highlight the pursuit of excellence in which Panerai excels.