The 2020 NBA Paris Game marks the first time that an American regular-season basketball game has been played in France. Pitting the Charlotte Hornets and Milwaukee Bucks teams against each other.
The reason the game was held outside of the United States was part of a larger NBA strategy to build brand awareness. We were commissioned to create something special to commemorate the game that would grab the attention of basketball players and fans. With two Xbox One X consoles and controllers as a backdrop, our creative specialists designed two custom consoles featuring the Hornets and Bucks logos and colors. The Charlotte Hornets custom console featured her iconic forward-facing hornet, with the team’s name on its body, layered on the Hornets’ signature teal and purple hues.
Also, find the imposing steel-eyed Milwaukee stag shown from the front, with its torso forming the Lette M. The Bucks logo was centered on the top of the console, again superimposed in the team colors – green and cream. Custom Xbox One X consoles and controllers also featured a smaller NBA logo.