Project Description

This partnership brings together the worlds of basketball, sneakers, and gaming. It’s all about Luka Dončić and Jordan brand teaming up with Xbox and Forza.

XBOX AND FORZA UNVEIL NEW GAME CONTENT INSPIRED BY THE JORDAN LUKA 3 SNEAKER

Sneakerheads, sports fans and car lovers rejoice! As announced at gamescom 2024, Xbox and Forza are teaming up with the iconic Jordan brand and NBA All-Star Luka Dončić to unveil new in-game content inspired by the new Jordan Luka 3 sneaker and its “Motorsport” colorway.

More info: https://news.xbox.com/en-us/2024/09/04/forza-air-jordan-luka-doncic/

CREATIVE PROCESS

  • Custom Packaging: A special box with an elephant print design inspired by Jordan shoes, featuring the Jordan, Luka, and Xbox logos.
  • Custom Xbox Series S
    The console showcases an elephant print design with colors inspired by the shoes. Jordan and Luka logos are featured on all sides.
  • Custom Controller
    The controller matches the packaging design, with the Jordan logo on the front and gold Jordan and Luka logos on the black back.
  • Custom Jordan Stand
    A custom Jordan stand that can be mounted on a Luka Dončić logo base.

Each pack also includes a custom-designed Xbox Game Pass card featuring the same elephant print design.