Project Description

Xbox approached us to make their Roy Woods collab a reality! We helped adapt the designs created by the artist for an EPIC custom Roy Woods Xbox Series S.

ROY WOODS

Roy Woods is a Canadian singer, rapper and songwriter. As a multidisciplinary artist, Roy Woods recently unveiled a new single and music video entitled “Insecure” ahead of his new album’s release, Mixed Emotion. His mantra is “say less, do more”.

Listen to Roy Woods’ music

CREATIVE PROCESS

Featuring graffiti-like textures & artworks, the final result features Roy woods’ signature on the front of the console and the controller. Both are decorated with the same design & graph variations, covering both controller and console with a vinyl wrap and a glossy finish.

The artistic direction was set by the team at Xbox, with a notable emphasis on a design that was inspired by Roy Woods’ upcoming album, Mixed Emotions.