Project Description
This Barbie is a gamer! In partnership with Warner Bros. Pictures and Mattel, Xbox is excited to invite fans on a fun, fashionable, and inspirational ride this summer to celebrate the much-anticipated release of the new movie “Barbie,” premiering in theaters on July 21.
BARBIE
To live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full-on existential crisis. Or you’re a Ken.
About the movie: https://www.barbie-themovie.net/
CREATIVE PROCESS
From her DreamHouse to her dream closet, Barbie’s iconic style is unmatched. Now, you can bring her fashion-forward genius to your gaming setup with interchangeable SCUF Instinct Custom Controller faceplates designed after Barbie and Ken’s distinct on-screen outfits. Or go for a complete remodel — in one of our most playful custom console designs in recent years, we’re giving away an Xbox Series S that has been built into the glamorous Barbie DreamHouse. Fans have a chance to win these starting on July 10 on @Xbox and Microsoft Rewards.
